Blippar Introduces Image Recognition And AR Advertising On Google Glass


TechCrunch

Blippar has come a long way in a short time, bringing lightning-fast image recognition and augmented reality to mobile advertising. But today, the company steps away from smartphones and puts on the wearables hat.

The company has implemented image recognition technology into Google Glass, in what Blippar claims is the first-ever image recognition tech on the platform.

CEO Ambarish Mitra showed off the app at MWC in Barcelona, displaying how Blippar on Google Glass can quickly recognize images, products, and even faces of people.

As it stands now, Blippar is a mobile application that allows users to explore interactive advertising through augmented reality and image recognition.

Users can scan a brand logo or the universal “Blipp” symbol, and unlock all kinds of interesting content from the brand. The service already has almost 5 million users worldwide, and more than 750 brands and publishers are on the platform. Blippar is currently…

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Rumor: Brainwave-Sensing Startup InteraXon Was Approached By Google About An Acquisition


TechCrunch

Toronto-based startup InteraXon, maker of the Muse brainwave-sensing headband, had a very interesting potential suitor, according to a source close to the startup speaking to TechCrunch. Specifically, Google came calling, but InteraXon isn’t necessarily interested in being acquired by the search giant, our source reports.

A recent profile of InteraXon from the Financial Post provides a potential reason the startup is shy when it comes to a Google exit: co-founder and CEO Ariel Garten told the paper that she was in it for the long haul, with the aim of building a $500 million business over a span of five years. The startup has $7.2 million in funding already, with a $6 million Series A round from Horizon, OMERS Ventures, A-Grade (yep, Ashton’s investment vehicle), Felicis and more, plus $1.2 million in earlier funds raised from ff Venture Capital and others. The startup also raised nearly $300,000 in…

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