Well that was awkward. After a Steve Ballmer-sized wave of anticipation, Nokia took the stage on Monday to announce its first Android-powered phone, the Nokia X, which promised to offer a marriage of classic manufacturing (Nokia) and critically-acclaimed software (Android). Finally, Nokia fans could reap all the benefits of the Google Play Store library while enjoying full integration of Google services.
“The [Nokia] X is a feeder system for Lumia,” said Nokia CEO Stephen Elop, “It takes people to Microsoft’s cloud, not Google’s cloud. We are deliberately using Android, but substituting Nokia services. This is a gateway to Microsoft.”
Nokia went on to explain the full strategy in surprisingly frank detail. The new line—the Nokia X, X+, and XL—would be targeted at emerging markets (including Eastern Europe, China, India, Indonesia, Thailand, and the Middle East), for people who’ve grown up on feature phones, but who are looking…
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