Azuqua says it will make SaaS integration as easy as point-and-click


If you’re a CIO like Chiquita Brands’ Kevin Ledford, your company’s new applications will come in the form of Software as a Service — whether they from crm) CRM, Workday(s wday) human resource management, Office 365(s msft) for mail and collaboration or Tidemark for enterprise analytics. Now your problem is how to knit all those outsourced services together so data you need from one will flow into the other in a way that makes sense.

That’s the problem that Seattle startup Azuqua proposes to solve. Founded by Microsoft veterans Nikhil Hasija (pictured above) and Craig Unger, the company on Tuesday launched a business optimization service that promises to let even non-techies connect their SaaS applications using a simple drag-and-drop screen.

Azuqua_Gallery_Example In some respects, Azuqua (the name is a combo of “Azure” and “aqua” — partly because the service runs on Microsoft Windows Azure cloud), competes with offerings from ZapierIFTTT

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