Barnes & Noble Nook Sales Are Down 50% But A New Nook Color Is Coming This Year


TechCrunch

In its most recent financial quarter B&N’s Nook business saw a 50.4 percent decrease in revenue and 58.2 percent decrease in device sales over the previous year. But the Nook is not dead. In fact in today’s statement announcing the company’s 2014 third fiscal quarter results, the CEO states a new Nook Color is still in the works.

“The Company is actively engaged in discussions with several world-class hardware partners related to device development as well as content packaging and distribution,” said Michael P. Huseby, Chief Executive Officer of Barnes & Noble. “As a result, we plan to launch a new NOOK color device in early fiscal 2015.”

B&N’s 2014 fiscal year ends in late April and the company had historically launched devices around that time, but more recently we’ve seen them launch new products between September and November. Today’s statement leaves plenty of wiggle room. The market might not…

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