Check out that connected washing machine you didn’t know you wanted


The connected fridge may be the much joked about symbol of the last internet of things hype cycle, but this time around, the connected washing machine seems to be willing to take that prize. In this concept video by cloud and design consultancy Berg, the washing machine gets a brain, and a design refresh to go along with it.

I believe that connectivity has to add a lot of additional value to entice consumers to plunk down their hard-earned cash, and this video subtly underscores the possibilities of the internet of things — that things won’t exist merely as smarter devices, but as part of an entire ecosystem. The challenge lies in turning that ecosystem into a reality.

Berg offers great tips for thinking about the value that connectivity can add to a device. My favorite is, “A connected device is software you can use because you are standing near…

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