Current.ly Is An App That Makes Twitter Trending Topics Suck Less


TechCrunch

Meet Current.ly, the app that resurfaces interesting content on Twitter. It works a lot like Twitter’s own trending topics, but better. The startup tries to show more interesting content. It’s a visually compelling laid-back Twitter experience to keep track of the major events happening right now.

“Twitter’s trending algorithm on Twitter tends to have a lot of chitchat. For instance, Twitter sometimes has three or four Justin Bieber trending topics at the same time,” co-founder Zlatan Menkovic told me in a phone interview. “That’s why we have our own trending algorithm. We tend have news about tv, news, sports and viral discussions.”

When you open the app, you get a timeline for the most important topic right now (Mobile World Congress while writing this post). With a swipe, you switch to an entirely new timeline with its own dominant color. You can quickly skim through multiple topics without…

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