Hulu Says Sayonara, Sells Off Japanese Unit To Nippon TV


Video streaming site Hulu is doing away with its Japanese subsidiary, the company announced today, selling the unit to Nippon TV. The sale might mark the end of the company’s international ambitions, as Hulu focuses more on its catchup TV service in the U.S.

Hulu has been operating in Japan since 2011, when it launched its subscription streaming service there. Over the years, the company had amassed a huge content library, which include more than 13,000 video assets from 50 different content partners.

When it first became clear that Hulu was looking to launch in Japan, it seemed like that market might be the first in many new international markets that the company looked to expand into.

It was, after all, around the same time that Netflix began its own international expansion. And such a move would give content owners new revenue streams from licensing their content in…

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