Rovi buys Veveo for $62M so your cable box finally starts to listen


Gigaom

Media data specialist Rovi (S ROVI) is acquiring Andover, Mass.-based semantic technologies startup Veveo for $62 million in cash, with an option to pay an additional $7 million down the line if certain milestones are met, Rovi announced after the close of the markets Monday. Rovi is best known for its TV guides and entertainment data services, which the company supplies to Dish, (S DISH) Charter, Microsoft (S MSFT) and others. The Veveo acquisition could help to make these guides more accessible, thanks to semantic search and natural-language recognition developed by the startup. For more on how data transforms media, also check out our Structure Data conference in New York next month.

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