Samsung Introduces KNOX Marketplace, An Enterprise App Store Powered By AppDirect


TechCrunch

Samsung is making a big push with its enterprise market appeal today, thanks to the introduction of the new Samsung KNOX Marketplace. This is a special mobile-focused digital software storefront that offers up business apps, IT provisioning and tools for tech managers working within large organizations. Samsung and partner AppDirect, which powers the marketplace, are aiming to give companies fielding BYOD trends a way to keep their data secure.

KNOX allows users to keep their work apps and personal apps separate from one another, with differentiated access to try to minimize the security risks associated with using your home device at work. The KNOX marketplace gives enterprises a new, equally distinct way to control which of those apps are made available for downloading and use in a business setting. It allows corporate IT managers to search for and buy KNOX apps and other software targeted specifically at business mobiles, and…

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