There Is Now A Samsung Store In Nearly Every Best Buy Store


Have you been in a Best Buy recently? The stores are starting to look more like exhibition halls than a warehouse retailer. And that’s by design. Stores within stores. Nearly every Best Buy store now has space dedicated to Samsung products and about half of the stores have space for Windows products.

The company details the store-within-a-store concept in its 2014 fourth-quarter results. Released today, it shows that Best Buy managed to squeak out a profit even though it saw “slightly negative” sales in the first half as sales fell to $14.47 billion from $14.92 billion.

The release notes that the company has opened 1,400 Samsung and 600 Windows stores-within-a-store along with completing the first phase of optimizing its sales floor. The company has 1,495 retail stores in the U.S. Any recent visitor to Best Buy can attest something is different.

Gone are the aisles filled with wire frame…

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