Top Mobile Marketers Team Up To Push A New Specification For Cross-Linking Apps


A new specification for mobile deep linking – a technology that lets apps work more like the web by supporting links that can move users from app to app – is being introduced today, along with a series of best practices. The project, called, has the support of several well-known mobile technology companies, including Criteo, TapCommerce, and ActionX, as well as contributions from Flurry and MoPub.

This is not the first time a mobile technology company has introduced developer-facing tools for mobile deep linking, however. Previous efforts from Quixey and deep linking service been on the market since last year, while Tapstream’s “deferred deep links” only just launched, to name a few. Several developers have already implemented deep linking using these tools – for example, said earlier this month adoption of its service is in the “single thousands.”

Asked why the group felt the need…

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