Tracks Rebrands As Kanvas, Recaps And Raises Another $1 Million In Seed Funding


TechCrunch

Well, it’s official. The folks behind photo-sharing app Tracks have decided to put all their efforts behind their new app for social self-expression, Kanvas. In doing so, the team is rebranding as Kanvas Labs, and has raised another $1 million in seed funding to put behind the new company.

Kanvas is an app centered around creating a mobile-first network for creativity. That includes giving users the tools to create images that are overlaid with stickers and text, and then to share them with friends and followers on the networks, as well as other social destinations such as Facebook, Twitter, Tumblr, and Instagram.

Six months after the company’s pivot, the new app is working well, with daily active users up 3x since the latest app update added a layer of gamification that rewards users for sharing on other networks. According to co-founder Vic Singh, the average user opens the…

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