Want to Unsubscribe from a Mailing List in Gmail? Look Up, Not Down


If you interface with Gmail through a browser, Google just flipped the switch on a slick new feature — so slick, in fact, that it’ll make you wonder why it’s not ubiquitous in email-dom.

When a promotional email graces your inbox — if you have a few sitting in your Trash folder, you can follow along — train your eyes on the email header, just to the right of the sender’s designation. You’re looking for the word “Unsubscribe.” If you can find an email that looks like this, that word’s just what it sounds like: an easy-peasy, one-click link that fires off an automated email to the sender requesting they remove you from further sendings. No fuss, no muss.


The idea is to make it simpler to remove yourself from unwanted promotional lists, to be able to opt out without having to sort through the fine print at an…

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