London-based YPlan, a mobile application that helps you find last-minute events taking place either that same day or in the very near future, has now arrived in San Francisco. The company previously expanded to the U.S. by launching in New York last fall, its second major market outside London.
YPlan has also partnered with the Noise Pop music and film festival for its latest move, allowing mobile users to book tickets to the event. The company, which happens to be sponsoring the festival’s closing weekend performances, will be releasing free tickets daily at 11 a.m. PST to encourage San Francisco users to get into the routine of launching the application.
Backed by $13 million in seed through Series A funding, YPlan has been trying to crack into the “social event planner” market, which today is filled with more fragmented players where apps are often focused on helping users find…
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