Over the course of the last few years, few companies have done more to help content owners and brands understand how fans are interacting with their content on YouTube and other social platforms than ZEFR. Now the company is looking to scale its business even further, with $30 million in new funding led by Institutional Venture Partners.
Founded in late 2009 as Movieclips, the company originally set out to help movie studios monetize content they had stored in their vaults. But over time, the business morphed to provide content owners advanced tools for monitoring and monetizing videos that were posted to YouTube by fans.
It was in mid-2012 that the company rebranded as ZEFR to provide a platform for identifying user-submitted videos in real-time and making money off of them.
With that technology, it racked up clients like UMG, Sony Music, Ultra Music, NASCAR, Warner Bros, Saturday Night Live…
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