Apple has spent $38 million on Apple Watch television ads, according to numbers crunched by media tracking firm iSpot.tv. That’s about $4 million less than the money it spent on iPhone 6 and 6 Plus TV ads, according to Reuters.
The Apple Watch became available for pre-order Friday, while the product will be launched on April 24. The Apple Watch is the company’s first new product under CEO Tim Cook, as well as the company’s first wearable device.
The Apple Watch television ads started running in March, Reuters notes:
Out of 300-plus airings of the Apple Watch commercial since March, almost half have been in primetime spots tied to shows such as AMC’s “The Walking Dead,” the National Collegiate Athletic Association (NCAA) basketball tournament and NBC’s talent competition “The Voice.”
Data also showed that Apple Watch advert airings were ramped up on Monday this week, capitalizing on a widely…
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