Why Twitter should think twice before boasting about Periscope’s success


Thanks to a combination of powerful smartphones, ubiquitous connectivity and the explosion of the social web, streaming video is having a new moment in the sun, and one of the up-and-coming stars of this phenomenon is Periscope. The app itself is barely a year old, but it had already built up substantial buzz by the time Twitter acquired the company for an undisclosed sum in March.

That buzz rose to an almost deafening pitch during the much-hyped Mayweather-Pacquiao boxing match last weekend, as users streamed the fight live and shared both their video clips and their thoughts in real time. For Twitter, however, there is a very real downside to all that attention.

From one perspective, Periscope’s popularity is a big win for the social platform. It makes Twitter’s purchase look especially smart, and perhaps even compensates somewhat for the company missing out on the acquisition of Instagram. And it…

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