To their colleagues, Adam Kalamchi and Kane Hsieh seemed a little crazy when they left RRE Ventures last year to start a bicycle company. Nine months and $1.5 million later, they’re officially launching Brilliant Bicycle Co. to sell reasonably priced bikes to people who care more about simplicity and color than specs and ounces.
The $1.5 million in seed funding was co-led by four general partners at RRE. Brand Foundry Ventures, Great Oaks VC, Aspiration Growth, and angels including Bonobos founder Andy Dunn and DogVacay CFO Bryan Wolff participated.
Brilliant’s first bike, the Astor, comes in three speeds, three sizes and six colors. It starts at $299, ships for free to New York in 24 hours (and the rest of the country within a week), and can be assembled in under an hour (depending on how handy you are).
The assembly process is meant to be more idiot-proof than Ikea — all…
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