That rumor of Google adding a “buy” button to shopping ads? It’s true. The company’s Omid Kordestani has confirmed to Recode that this super-quick purchasing option is “imminent.” He didn’t describe how it would work in detail, but the leak described “Shop on Google” search ads that take you to a product page the moment you give in to that consumerist impulse. The real mystery may be who’s onboard with the program. Google reportedly went the extra mile to court retailers worried that they’d be cut out of the loop, but there’s no certainty that you’ll see a lot of big-name stores signing on right away.
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