Many brands now rely on location-based marketing, which sends consumers ads based on which stores or venues are nearby. Founded by former Googlers, Ubimo incorporates additional data points, including weather and local events, to make ads more relevant and result in higher conversion rates.
Based in Tel Aviv, the startup recently closed a $7.5 million Series B led by Pitango Venture Capital, with participation from OurCrowd and YJ Capital (the venture capital arm of Yahoo Japan, which is investing for the first time in Israel).
This brings the total Ubimo has raised to $9.7 million. TechCrunch last covered the company when it scored its first funding back in August 2013. A few months after that, Ubimo launched its platform in the U.S. market and opened a sales office in New York to work with ad agencies and Fortune 500 brands.
Co-founder Ran Ben-Yair (who also launched LabPixies, which…
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