Squarespace users this afternoon will get a set of tools that will enable them to more easily publish their content to Pinterest and gather data about the traffic those pins are driving to their site.
Previously, adding Pinterest tools like the Pin It button would require a small amount of code added directly to the site, but the new integration has built it into the user interface of the site’s settings. Squarespace is often used to quickly get a site up and running, and that’s of particular interest to businesses that need an online presence but may not have someone technically savvy enough to build a richer website.
“We have a few basic free tools that we tell businesses to use,” Pinterest online channel partner manager Jimmy Sopko said. “The Pin It button, Rich Pins, all these add value to your business, but before the integration this required a bit of code. Now it’s easier to…
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