Retail’s delivery wars are about to get hotter.
Amazon.com [fortune-stock symbol=”AMZN”] on Thursday started offering free same-day delivery in certain cities to members of its Prime subscription service. It’s the latest volley by a retailer looking to one-up rivals with ever-faster and ever-cheaper service.
The online retailer now lets Prime members in 14 metropolitan areas — including New York, Los Angeles, Chicago, Dallas, San Francisco, and Philadelphia — place an order of at least $35 from an assortment of 1 million different items, as late as noon in most of those cities, and get it that day by 9 p.m. for free, eliminating the $5.99 fee members previously paid. The $9.98 basic fee and 99-cent-per-item charge for non-Prime members will remain. (Prime members pay $99 a year and get free unlimited two-day shipping.)
Amazon is also expanding the markets that will have access to same-day delivery, adding San Diego and…
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