Quartz is pursuing a BuzzFeed-style strategy with its video unit


Quartz, the business news site that Atlantic Media launched in 2012, is a standalone entity, and so it has most of the same motivations and pressures as any other business publisher. In many ways, however, it’s also a kind of research and development lab for its parent company—an advance reconnaissance team of sorts, trying to figure out how content works online. And in doing so, Quartz is clearly taking some cues from BuzzFeed, especially as it relates to its video business.

In a note published on the site, editor-in-chief Kevin Delaney talks about the motivations behind the site’s new video strategy, and how it is creating a small team of video journalists who can experiment with the format. And in addition to the format and video techniques, Quartz also wants to experiment with the distribution of that content through various platforms. Says Delaney:

“We’re publishing our initial videos where…

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