Salesforce cozies up with big data buddies to improve analytics service


Fortune

Big companies manage a proliferation of data across systems both inside and beyond their own server rooms. That’s the good news and the bad news. More data can be valuable, but only if the right people can make sense of it.

Now Salesforce and new best pals Google, Cloudera, Hortonworks, New Relic, Informatica, and Trifacta are working to make it easier to move data into and out of Salesforce’s Wave analytics cloud for further analysis, poking and prodding.

The companies are developing a series of connectors that will, say, make it easier for a marketing person to retrieve Salesforce data, pump it into Cloudera Hadoop or Google [fortune-stock symbol=”GOOG”] BigQuery to run queries against it, and then bring it back into other applications. In theory, that means an executive can combine and analyze disparate data sets to fine-tune marketing and sales campaigns.

For example, a marketing chief could pinpoint patterns…

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