These are the 8 most valuable brands


After a brief demotion to the No. 2 spot last year, Apple has won back its title as the world’s most valuable brand, according to the annual BrandZ ranking put together by marketing research firm Millward Brown.

Google briefly claimed the most valuable brand title last year, interrupting Apple’s three-year run. Apple’s brand value boomed 67% this year, hitting an impressive $247 billion. Google’s brand value, meanwhile, climbed 9% to $174 billion over that same period–making it the No. 2 most valuable brand this year.

Millward calculates the most valuable brands using a mix of market data and consumer surveys to isolate what portion of a company’s value is credit to its brand name.

Here’s the top 8 most valuable brands for 2015:

1. Apple [fortune-stock symbol=”AAPL”]

Brand value: $247 billion

Last year’s value: $148 billion

Change from last year: 67%

2. Google [fortune-stock symbol=”GOOG”]

Brand value: $173 billion


View original post 117 more words


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s