Today there are dozens of startups that help companies keep their workforces fit and happy, via a variety of incentive and tracking programs. But one of the first was launched in Boston 11 years ago by Richard Branson’s Virgin Group, and recently opted to raise its first-ever round of outside funding.
The company is called Virgin Pulse, and quietly raised $92 million in a deal led by Insight Venture Partners. Virgin Group also participated.
Yesterday I spent a bit of time at the Virgin Pulse office (yes, it has a gym), in large part because its 200 employees are headquartered near the home office (new policy: if you raise big funding and are based within 5 miles of my house, I’ll cover you — consider this in your office lease decisions).
Virgin Pulse CEO Chris Boyce says that the company has been cash-flow break-even for the past four years, but…
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