Why does Twitter court China for ads when it’s blocked in China?


Fortune

Despite being blocked in China, Twitter Inc. [fortune-stock symbol=”TWTR”] is courting Chinese companies to buy advertising space on its service used by more than 300 million people elsewhere in the world.

This week, the popular microblog platform has made presentations to prospective Chinese clients in Shanghai on the sidelines of the inaugural Consumer Electronics Show Asia.

“It’s not a coincidence that we are here now,” Peter Greenberger, director of sales for emerging markets at Twitter, told Reuters on Tuesday.

“This seems to be a moment in time where Chinese corporations really feel the urge to be global and in fact, there’s even a mandate from the government saying ‘go global’, which is exciting.”

The San Francisco-based company already works with Chinese smartphone maker Xiaomi, online shopping giant Alibaba Group [fortune-stock symbol=”BABA”], white goods producer Qingdao Haier and flag carrier Air China to target customers abroad.

Twitter collected $436 million in…

View original post 256 more words

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s